KEY INSIGHTS
Across the Newshub-Reid and 1 NEWS Kantar Public Poll in May:

• 6:1 results:
  • 51% of people are buying less fruit and vegetables, compared to only 9% buying more.
• 4:1 results:
  • 69% believe the Government is not doing enough for literacy/numeracy, compared to only 16% who do.
• 3:1 results:
  • 63% want a four-day work week, compared to 22% who don’t.
  • 68% want to ban vaping and 27% don’t. Only 5% don’t know which is a much smaller don’t know % than other questions, perhaps indicating how strongly held these views are one way or the other.
• 2:1 results: 
  • 60% believe the budget was not effective at addressing cost of living issues, compared to 26% who thought it was effective.
• >50% results:
  • 53% want a wealth tax and 35% don’t.
  • 52% want tax cuts and 35% don’t.
  • 51% want some compensation for homeowners who have to relocate away from coastal and flood-prone areas
• Other
  • 42% believe the economy will be worse in 12 months, 28% think it will be the same, and 30% think it will be better.

KEY QUESTIONS

1. Which polling result above surprised you the most?
2. How do we improve it?

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HAVE YOUR SAY

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Full questions asked:

• Newshub-Reid
  • “Should we ban recreational vaping?”
  • “Would you support the Government introducing a wealth tax?”
  • “Whether the Government should pay some compensation to homeowners if they need to move away from coastal and flood-prone areas?”
  • “Is the Government doing enough to address falling literacy and numeracy rates?”
• 1 NEWS Kantar
  • “Do you support or oppose1 the introduction of a four-day working week for New Zealand?”
  • “Is now the right time to introduce tax cuts in New Zealand?”
  • “Do you think the 2023 Budget will be effective in addressing recent increases in the cost of living?”
  • “And do you think during the next 12 months the economy will be in a better state than at present, or in a worse state?”
  • “Are you buying more, less or about the same amount of fresh fruit and vegetables as you were this time last year?”

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Full data analysis
Please contact us if you would like the full data set and research.

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Notes:

• We have not shared political party or political leader questions in this fact today as these are the headline stories that are released immediately and get significant media attention.
• We have shared all other questions asked in May by 1 NEWS Kantar and Newshub-Reid. These are asked at the same time as the specific voting questions, but are drip-fed into news releases over the following weeks.
• We did not share polling results for other research companies for the following reasons:
  • Roy Morgan = provides great demographic voting breakdowns, Government confidence, and consumer confidence metrics, some of which we’ve shared before, but does not ask other supplementary questions outside of the regular political time series questions.
  • Taxpayers’ Union Curia = their supplementary questions are behind a paywall and hard to find elsewhere.
  • Talbot Mills = private research which is not shared publicly.
  • Horizon =  produce an omnibus after each poll, but this is not publicly released either.
• We placed Newshub Reid’s results first because:
  • They had the two highest results one way or the other with 69% saying the Government is not doing enough for literacy/numeracy and 68% saying we should ban vaping.
  • The 1 NEWS Kantar polling used a mix of response options, e.g. Oppose, No, Worse, Less, and also Don’t Know vs Same, so the UX was better if that was placed at the bottom of the graphic.
• 1 NEWS Kanter results were rounded to whole numbers.
• Newshub-Reid results were sometimes given in whole numbers, sometimes in decimal places, and sometimes only the Yes and No results were given and we had to calculate the Don’t Know result in the middle.
• All numbers are provisional and subject to revision.

Thank you to the Factors who helped pull this together.

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SOURCES:

• Newshub-Reid = https://www.newshub.co.nz/home/storytag.:storyTag=newshub:tag-library___op___Polls.:offset=0.html
• 1 NEWS Kantar = https://www.scribd.com/document/650021745/May-2023-1News-Kantar-Public-Poll-Report#

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Did we make a mistake, or have you got smarter data?  Let us know.